Obsessed with these
brands

We’re obsessed with discovering game-changing beauty innovations, From lash lifts to PMU essentials. Our dedicated expert panel is always on the lookout for standout brands to build a true one-stop shop experience for lash & brow professionals. Let us be your trusted partner in growing your salon.
our drive
The House of Beauty is a female-led company curating a handpicked selection of exclusive, cutting-edge beauty brands designed to elevate the way beauty professionals work.
House of Beauty distributes brands of the most recognizable names in the beauty industry including Elleebana, Infinity Hybrid, Everlasting Brows, Black Lashes, B’KATE COSMETICS and many more game changing brands. Our collection is constantly expanding; not only with sought-after brands for beauty professionals, but also with refined, retail-ready brands for everyday consumers.
“The brands you use is the single most important investment you can make in your beauty business.”
ROOSMARIJN LEENHEER-Algra
Elleebana
The House of Beauty is proud to be the authorized distributor for The Middle East.
Here at House of Beauty we offer the full Elleebana range of products, supplies + education for licensed professionals, students and business owners. Collection contains: Elleebana One Shot Lash Lift Elleeplex Pro Fusion Lash and Brow Lamination Elleebana Brow Henna Elleeplex Pro Fusion tints and Belmacil tint More information about the products, courses and training locations please head of to our EU website www.elleebana.eu and the official www.elleebana.com website
We pride ourselves in offering the best in customer service – thanks for choosing us as your Elleebana Supplier!



Only for our professionals
Free Masterclass available!
Infinity Hybrid
A full brow colour and toning system you will adore
From the creators of the revolutionary Infinity Hybrid Tint, comes Infinity Aqua Drops. The WORLD’S FIRST EVER liquid hybrid tint with bond builder technology.
This HENNA FREE formula is in liquid form, and it’s going to give you the staining power of your dreams.
Plus, this bespoke formula will also actually rebuild and treat the hair as it tints. House of Beauty are the exclusive distributors for infinity stains in the Middle East.
EVERLASTING BROWS
The House of Beauty is proud to be the exclusive distributor of Everlasting Brows, a pioneering force in the permanent makeup (PMU) and microblading industry. With over a decade of experience and multiple awards, Everlasting Brows has revolutionized PMU education and product development. Offering comprehensive training programs and meticulously crafted products and empowering professionals worldwide to achieve exceptional results. Our innovative approach includes introducing true-to-color pigments and disposable microblading tools, setting new standards in safety and efficacy. By partnering with Everlasting Brows, The House of Beauty brings these groundbreaking solutions directly to PMU professionals, enhancing services and client satisfaction.

World’s first
True to colour pigment range

we’re welcoming other ambitious brands into the HOUSE OF BEAUTY family
Boundary-Pushing Brands
As a driving force in the beauty industry, we’re on a mission to make professional-grade products accessible to beauty artists across the Middle East, constantly curating innovative, boundary-pushing brands that elevate the standard of artistry.
Dedicated Individuals
Our B2B sales team is no ordinary sales team. It’s made up of dedicated individuals with beauty industry expertise, meaning they can uniquely offer superior product knowledge and a clear understanding of your needs.
Looking For You
If you’re an exciting Beauty Brand looking to expand your trade and retail potential, get in touch with us today. Wherever you are in your beauty journey, professional or not, we’re here to support and welcome you to join us!

The Process
Initial consultation
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Research & analysis
Pinterest viral cornhole, swag 90’s vibecession tote bag.
Strategy development
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Creative execution
Narwhal tote bag chartreuse gentrify kombucha.
Implementation & brand launch
Same air plant glossier butcher cloud bread.
Testimonials
From our clients
our dEDICATION
