Maxymova

Lash & Brow Artistry. Italian Made.

MAXYMOVA is an Italian-made beauty brand dedicated to crafting precision lash and brow solutions that empower stylists and clients to elevate every look with elegance and confidence.

MAXYMOVA is a distinguished Italian beauty house specialising in premium lash and brow solutions. Rooted in Italian craftsmanship and innovation, the brand blends expert formulation with aesthetic elegance to support both professional stylists and beauty-enthusiasts. Whether it’s lifting lashes, sculpting brows or enhancing natural beauty, MAXYMOVA delivers refined, high-performance products that embody sophistication and results. With an unwavering commitment to quality and artistry, the brand empowers every look with confidence and Italian flair.

Empowering artists to raise the bar in care, creativity, and performance.

At MAXYMOVA, our mission is to push the boundaries of professional beauty by delivering Italian-crafted lash and brow solutions that empower artists to raise the bar in care, creativity and performance. We are committed to innovation, precision and sustainability — creating formulations that not only deliver stunning results, but also safeguard the health of hair and the environment. We partner with beauty professionals to transform standards, build confidence, and inspire elevated artistry in every treatment.

Especially for LASH & BROW artists…

Why should you start using MAXYMOVA in your salon

Italian Innovation & Premium Formulation

Developed and manufactured in Italy, MAXYMOVA combines cutting-edge cosmetic science with artisanal quality; delivering consistent, superior results for lash and brow professionals.

Effective & Client-Loving Results

Every product is created to protect and enhance the natural lash & brow hair structure, offering visible improvements in strength, shine, and longevity — ensuring clients return again and again.

Momentum & Modern Appeal

MAXYMOVA is one of the fastest-rising names in the beauty scene right now, bringing fresh aesthetics, strong branding, and professional credibility that help artists stand out in a competitive market.

What our clients are saying

As a brow & lash artist, I switched to the MAXYMOVA system and I’m absolutely impressed. The Italian-formulated lifts hold beautifully and my clients keep commenting on how their brows look fuller and healthier. The final serum (Lash & Brow Cocktail) gives the soft “glow” finish I struggled to find before—and I love knowing I’m giving them a premium, professional result.