Italy · Lash and brow

Maxymova

Lash and brow artistry, made in Italy. Precision formulas that help artists elevate every look with elegance and confidence.

Shop the brand Discover

About the brand

Italian craftsmanship for lashes and brows.

MAXYMOVA is a distinguished Italian beauty house specialising in premium lash and brow solutions. Rooted in Italian craftsmanship and innovation, it blends expert formulation with aesthetic elegance.

Whether lifting lashes, sculpting brows or enhancing natural beauty, MAXYMOVA delivers refined, high performance products that embody sophistication and results.

Made in ItalyFormulated and produced

Lash + browOne professional system

Hair healthCare in every step

Our mission

Raising the bar in care, creativity and performance

MAXYMOVA pushes the boundaries of professional beauty with Italian crafted lash and brow solutions. The brand is committed to innovation, precision and sustainability, creating formulas that deliver stunning results while protecting the health of the hair and the environment.

By partnering with beauty professionals, MAXYMOVA helps transform standards, build confidence and inspire elevated artistry in every treatment.

Why MAXYMOVA

Why artists are switching to MAXYMOVA

Italian innovation

Developed and manufactured in Italy, combining cosmetic science with artisanal quality for consistent, superior results.

Results clients love

Every product protects and enhances the natural hair structure, with visible improvements in strength, shine and longevity.

Modern appeal

One of the fastest rising names in beauty, with fresh aesthetics and professional credibility that help artists stand out.

In their words

“I switched to the MAXYMOVA system and I am absolutely impressed. The lifts hold beautifully and my clients keep commenting on how full and healthy their brows look. The Lash and Brow Cocktail gives the soft glow finish I struggled to find before.”

Brow and lash artist

The edit

Shop MAXYMOVA

View the full collection

Are you ready to elevate your salon?

Let’s make something beautiful together

The House of Beauty brings the world’s leading lash, brow and PMU brands to artists and salons across the UAE and GCC.

Explore training Contact us