The UAE’s Leading Lash & Brow Destination
Professional products trusted by top artists across the GCC.
Professional lash & brow products
Curated for salon use
Tools, treatments & aftercare
BESTSellers
12 colors available
Our brands
Become a House of Beauty Member
Earn loyalty points every time you shop and unlock exclusive rewards, beauty perks, and early access to new launches.
EXCLUSIVITY
EXPERTISE
EXPERIENCE
What our clients are saying
Working with brands from THE HOUSE OF BEAUTY has been an absolute pleasure. The team was incredibly professional, responsive, and creative. We couldn’t be happier with the growth in our beauty salon.
Merel Algra
confused? Need guidance?
speak to a beauty expert
Tell us what is on your mind and connect with us
Need help with treatment performance, product selection, colour matching or introducing a new brand into your salon?
Our team is here to help.
Blog posts
Here they finally are! We’ve had to wait a long time for this beautiful addition, but the time has come. The Elleebana Shield Collection is expanding with a third shield shape, and this is one you ...
Read more
Hello Beauty Lover!We have some fantastic news for you! We’re thrilled to introduce our brand-new loyalty program: HOB Beauty Points.Earn While You Shop!Exclusively for our HOB Community members, t...
Read more
Perhaps you’ve already heard a thing or two about it over the past year, and maybe you’re thinking, “I’ll stick to my trusted glue. Comfort is key, right?” Well, it’s time to set that mindset aside...
Read more